240: Hacking the Human Mind by Richard Shotton & Michaelaaron Flicker
About this episode
Mike and Cory explore the behavioral science secrets behind successful branding with authors Richard Shotton and Michaelaaron Flicker.
Note: If you're only hearing Mike, delete and redownload the file. Today's authors promise to teach us the behavioral science secrets behind 17 of the world's best brands. Join Mike & Cory as they consider the marketing of the world's biggest brands. Support the Show NeuYear Focused Calendar Craft + Commerce Bandersnatch by Diana Pavloc Glyer Hacking the Human Mind by Richard Shotton & Michaelaaron Flicker Ruby coffee roasters Snickers Feast ad The Social Dilemma Bookworm #198: Scarcity Brain by Michael Easter Intentional by Chris Bailey The Overthinker's Guide to Making Decision by Joseph Nguyen Ghost Town Living by Brent Underwood Mike's Rating: ⭐⭐ Cory's Rating: ⭐⭐⭐
People in this episode
Hosts: Mike Schmitz, Cory Hixson
Guests: Richard Shotton, Michaelaaron Flicker
Topics covered
- behavioral science
- marketing
- branding
- consumer behavior
- advertising
- business strategy
Keywords
- behavioral science
- marketing
- branding
- consumer behavior
- advertising
- business strategy
- Snickers
- The Social Dilemma
- Scarcity Brain
Mentioned in this episode
Organizations: NeuYear, Craft + Commerce, Ruby coffee roasters
Products: Focused Calendar, Snickers Feast ad
Books & works: Bandersnatch, The Social Dilemma, Scarcity Brain, The Overthinker's Guide to Making Decision, Ghost Town Living
More episodes of Bookworm
- 247: The Way of Excellence by Brad Stulberg
- 246: The 6 Types of Working Genius by Patrick Lencioni
- 245: The Science of Storytelling by Will Storr
- 244: The Coaching Habit by Michael Bungay Stanier
- 243: The End of Burnout by Jonathan Malesic
- 242: The Overthinker's Guide to Making Decisions by Joseph Nguyen
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