240: Hacking the Human Mind by Richard Shotton & Michaelaaron Flicker

About this episode

Mike and Cory explore the behavioral science secrets behind successful branding with authors Richard Shotton and Michaelaaron Flicker.

Note: If you're only hearing Mike, delete and redownload the file. Today's authors promise to teach us the behavioral science secrets behind 17 of the world's best brands. Join Mike & Cory as they consider the marketing of the world's biggest brands. Support the Show NeuYear Focused Calendar Craft + Commerce Bandersnatch by Diana Pavloc Glyer Hacking the Human Mind by Richard Shotton & Michaelaaron Flicker Ruby coffee roasters Snickers Feast ad The Social Dilemma Bookworm #198: Scarcity Brain by Michael Easter Intentional by Chris Bailey The Overthinker's Guide to Making Decision by Joseph Nguyen Ghost Town Living by Brent Underwood Mike's Rating: ⭐⭐ Cory's Rating: ⭐⭐⭐

People in this episode

Hosts: Mike Schmitz, Cory Hixson

Guests: Richard Shotton, Michaelaaron Flicker

Topics covered

• behavioral science
• marketing
• branding
• consumer behavior
• advertising
• business strategy

Keywords

• behavioral science
• marketing
• branding
• consumer behavior
• advertising
• business strategy
• Snickers
• The Social Dilemma
• Scarcity Brain

Mentioned in this episode

Organizations: NeuYear, Craft + Commerce, Ruby coffee roasters

Products: Focused Calendar, Snickers Feast ad

Books & works: Bandersnatch, The Social Dilemma, Scarcity Brain, The Overthinker's Guide to Making Decision, Ghost Town Living

More episodes of Bookworm

• 250: Design Love In by Marcus Buckingham · June 5, 2026 · 1h 23m
• 249: What You're Made For by George Raveling · May 22, 2026 · 1h 22m
• 248: How to Live a Meaningful Life by Bill Burnett and Dave Evans · May 8, 2026 · 1h 38m
• 247: The Way of Excellence by Brad Stulberg · April 24, 2026 · 1h 40m
• 246: The 6 Types of Working Genius by Patrick Lencioni · April 10, 2026 · 1h 34m
• 245: The Science of Storytelling by Will Storr · March 27, 2026 · 1h 29m