About this episode

Keith Zubchevich discusses the impact of AI on e-commerce and how to adapt to changing consumer behaviors.

AI is fundamentally changing e-commerce, but most companies are deploying agents completely blind to the consumer experience. Keith Zubchevich, CEO of Conviva, reveals how tracking stateful behavior patterns is the definitive moat for surviving the agentic revolution. In this episode of Born in Silicon Valley, we dive deep into the transition from measuring streaming media giants like Disney to evaluating AI agent performance. The days of sequential shopping funnels are over. Keith explains why 70 percent of consumers bounce around during the purchasing journey and how intelligent agents can be trained behind the scenes to recognize over 10,000 distinct buying patterns. Discover how to avoid launching an AI toddler that frustrates your customers and costs you billions. We also explore the internal restructuring happening across tech companies. Learn how Conviva mandated a massive shift toward AI-first product development, demanding triple the productivity while slashing engineering headcounts. This conversation is a masterclass in adapting to the most disruptive technology wave in modern history. CHAPTERS: 02:12 - Introduction: Welcome to Born in Silicon Valley04:10 - The…

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