BBT - The Brown Forman Sell

About this episode

Scott and Jonny discuss the implications of the Brown Forman sale and the potential impact of Sazerac and Pernod Ricard on the market.

Scott and Jonny sit down and discuss the Brown Forman Sale. The two front runners Sazerac and Pernod Ricard. How it impacts the market and the brand. We also speculate who may be the best fit. *** This episode was recorded prior to Sazerac's recent offer to merge. ***

People in this episode

Host: Jeremy Minton

Guests: Scott, Jonny

Topics covered

• Brown Forman Sale
• Sazerac
• Pernod Ricard
• market impact
• brand speculation

Keywords

• Brown Forman
• Sazerac
• Pernod Ricard
• market impact
• brand fit

Mentioned in this episode

Organizations: Brown Forman, Sazerac, Pernod Ricard

More episodes of Bourbon Barrel Talk

• BBT - RTD Old Fashioned Review · June 7, 2026 · 16 min
• BBT - Jack Daniel's Boiler Hill Special Release Rye. · May 31, 2026 · 15 min
• BBT - New Riff 100% Malted Rye Review · May 24, 2026 · 13 min
• BBT - Jack Daniels Review 10yr Batch 5, 12yr Batch 4 and 14yr Batch 2 · May 17, 2026 · 20 min
• BBT - Big 400th Epi · May 3, 2026 · 53 min
• BBT - High West Bourye 26A21 Review · April 26, 2026 · 19 min