Protecting Your Brand Identity in the Age of AI
About this episode
This episode discusses how AI is reshaping brand protection and the challenges it poses to brand identity.
Artificial intelligence (AI) is transforming how brands are built, but it's also making them easier to imitate. From voice cloning and deepfakes to synthetic endorsements and digital impersonation, the lines between authentic and artificial are becoming increasingly blurred. In this episode of Brand & New, host Willard Knox speaks with Justin Pierce, Partner and Co-Chair of Intellectual Property at Venable LLP (USA), about how AI is reshaping brand protection. They explore why protecting ...
People in this episode
Host: Willard Knox
Guest: Justin Pierce
Topics covered
- brand protection
- artificial intelligence
- digital impersonation
- voice cloning
- deepfakes
- intellectual property
Keywords
- brand identity
- AI
- deepfakes
- voice cloning
- digital impersonation
- intellectual property
- synthetic endorsements
Mentioned in this episode
Organizations: Venable LLP, AI
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