About this episode

This episode explores the intersection of intellectual property and sports in celebration of World IP Day 2026.

The theme for World Intellectual Property Day 2026 is “IP and Sport,” and here on Brand & New we’re joining in the celebrations with a close look at the powerful intersection of intellectual property (IP) and sport, and there may be no better stage for that conversation than “the world’s game:” football, or as it called in the United States, soccer! The goal of World IP Day 2026 is to highlight how creativity, innovation, and strong IP protection keep sport thriving, dynamic, and ac...

Topics covered

• intellectual property
• sports
• football
• soccer
• creativity
• innovation

Keywords

• World IP Day
• intellectual property
• sports
• football
• soccer
• creativity
• innovation

Mentioned in this episode

Books & works: IP and Sport

Places: football, soccer

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