About this episode

Philip VanDusen interviews Erik Evans about the principles of creativity and personal branding in a changing world.

What does it take to stay creative through decades of career pivots, industry disruption, and personal reinvention? In this episode of the Brand Design Masters Podcast, Philip VanDusen sits down with designer, creative director, author, and workshop facilitator Erik Evans to explore the enduring principles of creativity in a rapidly changing world. Erik shares lessons from a career that has spanned nearly five decades and 48 jobs, including roles at Pixar, ServiceNow, Cisco, Salesforce, and numerous startups. Drawing from his new book, A Field Guide to Creativity: Strategies for Thriving in Any Creative Era , he discusses why creativity is less about talent and more about practice, resilience, and showing up consistently. The conversation explores the role of sincerity in creative work, why embracing your unique quirks can become a competitive advantage, and how fear, perfectionism, procrastination, and imposter syndrome often disguise themselves as obstacles that prevent meaningful progress. Philip and Erik also discuss the importance of personal branding, mentorship, coaching, and accountability, along with Erik’s new Identity by Design workshop, which helps individuals develop…

People in this episode

Host: Philip VanDusen

Guest: Erik Evans

Topics covered

• creativity
• personal branding
• career pivots
• industry disruption
• mentorship
• AI in creativity

Keywords

• creativity
• personal branding
• career
• mentorship
• AI
• workshop
• resilience
• imposter syndrome

Mentioned in this episode

Organizations: Pixar, ServiceNow, Cisco, Salesforce

Products: A Field Guide to Creativity: Strategies for Thriving in Any Creative Era

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