AI Ethics: Potential for Harm

AI Ethics: Potential for Harm

July 9, 2026 · 33 min · Season 4 · Episode 6

About this episode

The episode discusses the potential for harm in using generative AI across various workflows.

Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where branding, marketing, business, creativity, and emerging technology get unpacked with clarity, humor, and zero fluff. In this episode, we continue our conversation about the Higgins-Berger Scale of Generative AI Ethics, focusing specifically on the potential for harm when using generative AI in creative, business, marketing, and communication workflows. As generative AI becomes more common in design, writing, video, aud...

People in this episode

Hosts: Doug Berger, Johnny Diggz

Topics covered

Keywords

Mentioned in this episode

Organizations: Higgins-Berger Scale of Generative AI Ethics

Explore listener stats, chart rankings, contacts and more on the Brand of Brothers podcast page.