About this episode

The episode discusses the ethical responsibilities of transparency in the use of generative AI within creative workflows.

Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where branding, marketing, business, creativity, and emerging technology get unpacked with clarity, humor, and zero fluff. In this episode, we continue our conversation about the Higgins-Berger Scale of Generative AI Ethics (HBS), focusing specifically on transparency, disclosure, and the ethical responsibilities that come with using generative AI in creative workflows. As AI tools become more deeply embedded in marketing, c...

People in this episode

Hosts: Doug Berger, Johnny Diggz

Topics covered

• AI Ethics
• Transparency
• Generative AI
• Marketing
• Creative Workflows

Keywords

• AI Ethics
• Transparency
• Generative AI
• Marketing
• Creative Workflows

Mentioned in this episode

Organizations: Higgins-Berger Scale of Generative AI Ethics, Generative AI

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