AI Ethics: Transparency
From Brand of Brothers by Brand of Brothers
June 2, 2026 · 32 min · Season 4 · Episode 5
About this episode
The episode discusses the ethical responsibilities of transparency in the use of generative AI within creative workflows.
Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where branding, marketing, business, creativity, and emerging technology get unpacked with clarity, humor, and zero fluff. In this episode, we continue our conversation about the Higgins-Berger Scale of Generative AI Ethics (HBS), focusing specifically on transparency, disclosure, and the ethical responsibilities that come with using generative AI in creative workflows. As AI tools become more deeply embedded in marketing, c...
People in this episode
Hosts: Doug Berger, Johnny Diggz
Topics covered
- AI Ethics
- Transparency
- Generative AI
- Marketing
- Creative Workflows
Keywords
- AI Ethics
- Transparency
- Generative AI
- Marketing
- Creative Workflows
Mentioned in this episode
Organizations: Higgins-Berger Scale of Generative AI Ethics, Generative AI
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