EP 56: Inside Hasbro’s Marvel Universe: Scaling fandom globally

About this episode

The episode explores Hasbro's Marvel universe and the strategies behind building global fandom and emotional connections with audiences.

The world’s biggest superheroes are built on more than spectacle. They’re built on identity, emotion and fandom. In this episode of Brand Slam, hosts Steve Rosa and Joe Kayata go inside Hasbro’s Marvel universe with Mike Pullano, Senior Director of Global Brand Strategy & Marketing leading the Disney Marvel portfolio. From Spider-Man and Black Panther to X-Men, Deadpool and The Avengers, Mike shares how one of the world’s most iconic entertainment brands continues to scale globally while staying emotionally connected to fans across generations. The conversation explores what it takes to balance storytelling with business performance, market simultaneously to kids, parents and collectors, and evolve legendary franchises without losing what made audiences fall in love with them in the first place. Mike also reflects on his 15-year journey at Hasbro, helping shape powerhouse brands including Monopoly, Nerf, Peppa Pig, Furby, Baby Alive and Super Soaker. Along the way, he breaks down the strategy behind licensing partnerships, global audience engagement and building fandom that lasts far beyond the screen. For marketers, entertainment leaders and brand builders, this episode…

People in this episode

Hosts: Steve Rosa, Joe Kayata

Guest: Mike Pullano

Topics covered

• brand strategy
• global marketing
• fandom
• storytelling
• emotional connection
• entertainment industry

Keywords

• Hasbro
• Marvel
• fandom
• global brand strategy
• emotional connection
• storytelling
• marketing
• entertainment

Mentioned in this episode

Organizations: Hasbro, Disney

Products: Spider-Man, Black Panther, X-Men, Deadpool, The Avengers, Monopoly, Nerf, Peppa Pig, Furby, Baby Alive

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