EP 58: Basketball without borders

EP 58: Basketball without borders

July 2, 2026 · 30 min · Episode 64

About this episode

The episode discusses the global impact of basketball and leadership lessons from coaching experiences in Japan.

Basketball is no longer just an American game. It is a global business, a cultural force and a powerful case study in how leadership, talent development and brand growth can move across borders. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata chat with Ryan Richman live from Tokyo. Richman is head coach of Alvark Tokyo, assistant coach for the Japan Men’s National Team and a former assistant coach with the Washington Wizards. With experience across the NBA, international basketball and player development, Richman brings a unique perspective on how the game is growing around the world and what leaders can learn from the way elite teams are built. The conversation explores Richman’s coaching journey from the NBA to Japan, what championship cultures have in common and why chemistry, accountability and trust often separate good teams from great ones. He also shares what Americans may still underestimate about basketball’s rise throughout Asia, including the impact of players like Rui Hachimura and the growing influence of the game in Japan. For marketers and brand leaders, the episode offers a broader lesson in multicultural connection, leadership and continuous…

People in this episode

Hosts: Steve Rosa, Joe Kayata

Guest: Ryan Richman

Mentioned in this episode

Organizations: Alvark Tokyo, Japan Men’s National Team, Washington Wizards, Toyota

Places: Tokyo, Japan

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