About this episode

Mike Kim and JJ Virgin discuss the impact of AI on the book industry and the importance of personal branding for authors.

AI isn't killing books. The numbers say otherwise, and the opportunity for authors has never been bigger. In this conversation, Mike Kim (Wall St. Journal and USA Today bestselling author) and JJ Virgin (4x NYT bestselling author) talk about what actually happens to books in an AI world: who survives, who doesn't, and why your personal brand matters more now than ever. They also get into AI clones, institutional knowledge, and why JJ literally has a digital version of herself running 24/7. If you're an author, aspiring author, or thought leader trying to figure out where books fit in your business, this one's for you. CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook

People in this episode

Host: Mike Kim

Guest: JJ Virgin

Topics covered

• AI impact on books
• personal branding
• opportunities for authors
• digital versions
• thought leadership

Keywords

• AI
• books
• personal brand
• authors
• digital version
• thought leader
• opportunity

Mentioned in this episode

Organizations: Wall St. Journal, USA Today, New York Times

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