Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut
About this episode
Bob Kraut shares insights from his marketing career, discussing innovative strategies and the importance of adventurous marketing.
Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut How did a $5 million marketing stunt turn into one of the top 5 marketing ideas of the last 50 years? In this episode of Brands, Beats & Bites, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with legendary CMO Bob Kraut (former CMO of Papa John's, Arby's, Pizza Hut, and Captain D's) to pull back the curtain on his iconic career of driving explosive business growth. From orchestrating the famous Oprah Winfrey Pontiac G6 giveaway at General Motors to launching the first-ever iPhone pizza ordering application, Bob shares firsthand stories of what it takes to be an adventurous marketer. We dive deep into: The Famous Oprah Winfrey "You Get a Car!" Backstory The Art of the Career Pivot Marketing with "Guts" The Problem with Modern Ads If you are an aspiring CMO, brand manager, or marketing student looking to understand how to balance data-driven left-brain insights with creative right-brain ambition, this masterclass is for you. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn
More episodes of Brands, Beats & Bytes
- REMIX: Album 4 Track 12 – Matt Tumminello, President at Target 10
- Album 8 Track 15: The Currency of Purpose w/Stephen Greene
- Album 8 Track 14: YES as a Career Strategy w/Scott Stuckmann
Explore listener stats, chart rankings, contacts and more on the Brands, Beats & Bytes podcast page.