Employer Branding Isn’t HR’s Job—It’s Leadership’s Responsibility w/ Sue MacArthur

Employer Branding Isn’t HR’s Job—It’s Leadership’s Responsibility w/ Sue MacArthur

October 6, 2025 · 39 min · Season 16 · Episode 161

About this episode

In this episode, Dr. Brigitte Bojkowszky interviews Sue MacArthur about the importance of employer branding and leadership's role in attracting top talent.

Are you struggling to attract top talent or wondering how to improve your company’s reputation as an employer? In this episode, I interview Sue MacArthur, President of Strategic Talent Management, to explore the critical aspects of employer branding and its impact on overall brand success. Sue shares valuable insights from her extensive experience in HR and leadership, offering actionable advice for both startups and established companies. Time markers: 00:34 Meet Sue MacArthur 01...

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Host: Dr. Brigitte Bojkowszky

Guest: Sue MacArthur

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Organizations: Strategic Talent Management

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