About this episode

The episode discusses how New Balance transformed from a 'boring' shoe to a generational symbol, highlighting the success of not trying to be cool.

Da scarpa “noiosa” a simbolo di una generazione: il caso New Balance dimostra che a volte vince chi non prova a essere cool. Ascolta il podcast STORIE di BRAND - https://spotify.openinapp.co/zp15q Entra nel Canale TELEGRAM - https://t.me/storiedibrand Storie su YOUTUBE - https://www.youtube.com/@StoriediBrand Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: MAX CORONA

Topics covered

• advertising
• branding
• cultural impact
• marketing strategy
• consumer behavior

Keywords

• New Balance
• advertising
• branding
• marketing
• cultural significance

Mentioned in this episode

Organizations: New Balance

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