About this episode

Mindy Shaltry and Wes Saraceni discuss the importance of aligning marketing and sales to enhance the consumer journey.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Mindy Shaltry, VP of Omnichannel Marketing & Activation, Mondelēz U.S., and Wes Saraceni, VP of Consumer Experience U.S. at Mondelēz International, about why today's shopper journey demands closer alignment between marketing and sales. Mindy and Wes share how their partnership is helping break down organizational silos, reshape the traditional funnel, and build more connected consumer experiences across every stage of the path to purchase. They also discuss what large organizations can learn from smaller brands, why the "missing middle" of the consumer journey deserves more attention, and how stepping into unfamiliar roles has shaped their leadership. Key takeaways: The consumer doesn't distinguish between marketing and sales, so organizations can't afford to either. Growth comes from connecting every stage of the consumer journey, not just optimizing the top or bottom of the funnel. Stepping into unfamiliar roles and challenging established ways of working makes leaders stronger. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Rachel Tipograph, Sarah Hofstetter

Guests: Mindy Shaltry, Wes Saraceni

Topics covered

• marketing and sales alignment
• consumer journey
• organizational silos
• leadership
• omnichannel marketing
• consumer experience

Keywords

• marketing
• sales
• consumer experience
• omnichannel
• leadership
• organizational silos
• path to purchase

Mentioned in this episode

Organizations: Mondelēz U.S., Mondelēz International, BRAVE COMMERCE, Adweek

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