About this episode

Nir Eyal discusses how to transform limiting beliefs into liberating ones, drawing from his book 'Beyond Belief' and offering practical insights for the startup community.

Behavioral designer Nir Eyal sits down with Jeremy Au to unpack the ideas behind his New York Times bestseller Beyond Belief. He explains why information alone never changes behavior, why your limiting beliefs stay hidden like your own face, and how the motivation triangle of behavior, benefit, and belief decides whether you actually follow through. Nir breaks down the research showing why manifesting and vision boarding can backfire, what athletes do instead with mental contrasting, the crucial difference between pain and suffering, and the four-question turnaround he used to repair his relationship with his mother. The episode closes with a live coaching session where Jeremy rewrites his own beliefs about exercise. For founders, operators, and investors across Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia, this is a practical playbook for the inner game of building. Burnout, self-doubt, and stalled goals are common across Southeast Asia's startup ecosystem, and Nir's framework offers a science-backed way to spot the beliefs quietly capping your potential and swap them for ones that serve you. Grab Nir Eyal's new book Beyond Belief, plus Hooked and…

People in this episode

Host: Jeremy Au

Guest: Nir Eyal

Topics covered

• behavioral design
• limiting beliefs
• mental contrasting
• self-improvement
• startup ecosystem
• coaching

Keywords

• behavior change
• motivation triangle
• manifesting
• vision boarding
• mental contrasting
• self-doubt
• burnout
• coaching

Mentioned in this episode

Organizations: BRAVE

Books & works: Beyond Belief, Hooked, Indistractable

Places: Southeast Asia

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