Building Lead Generation for Agencies with Gravity Forms & AI

About this episode

Logan Greenhaw discusses how he transformed SEO audits into an AI-assisted lead generation tool using Gravity Forms and various API integrations.

What if your sales pitch could run itself? That's the idea behind the website audit tool that Logan Greenhaw, Owner of TrailMix Creative, built using Gravity Forms, GravityWiz's API Alchemist add-on, and a handful of clever API integrations. In this episode, Logan walks us through how he turned a tedious manual process — running SEO audits for prospective clients — into a streamlined, AI-assisted lead generation engine that does the heavy lifting for him. Logan and Matt also dig into the realities of running a full-service creative agency over the past decade: the pressure to say yes to everything, how client expectations have shifted in the age of AI, and why the "anyone can just use ChatGPT" sentiment is both a real threat and a bit overblown. If you're an agency owner trying to figure out how to use smarter tooling to generate better leads and close more clients, this one's for you. In This Episode The evolution of running a full-service WordPress and web design agency over 10 years How client expectations are changing as AI becomes more mainstream Why Logan built a website audit tool — and how it became a lead generation machine Using Gravity Forms and GravityWiz's API…

People in this episode

Host: Matt

Guest: Logan Greenhaw

Topics covered

• lead generation
• AI integration
• agency operations
• SEO audits
• client expectations
• WordPress
• API usage

Keywords

• lead generation
• Gravity Forms
• AI
• SEO audits
• API integrations
• creative agency
• client expectations

Mentioned in this episode

Organizations: TrailMix Creative, Gravity Forms, GravityWiz, Cloudflare

Products: API Alchemist, PageSpeed Insights, IP Info API, Mailgun

More episodes of Breakdown - A Gravity Forms Podcast

• Building dynamic pages with Gravity Forms for Global Accessibility Awareness Day · May 11, 2026 · 37 min
• How AI Is Reshaping the WordPress Business Landscape — with Jon Schroeder of Elodin Design · March 2, 2026 · 29 min
• When Boring is Good in WordPress · February 9, 2026 · 42 min
• Build Affiliate & Incentive Programs with Gravity Forms · December 16, 2025 · 29 min
• From Accountant to Agency Owner: Building a Profitable WordPress Business · November 4, 2025 · 26 min
• This Plugin Connects Gravity Forms to any API · October 20, 2025 · 39 min