The Designer Who Makes the Future Feel Inevitable | Brian Collins (COLLINS)

The Designer Who Makes the Future Feel Inevitable | Brian Collins (COLLINS)

From Breaking and Entering Advertising Podcast by Breaking and Entering Media

April 22, 2026 · 40 min · Season 7

About this episode

Brian Collins discusses how design drives business transformation and the importance of branding.

Brian Collins, co-founder of COLLINS, joins the show to break down how design actually drives business transformation. COLLINS has won the Ad Age Design and Brand Agency of the Year or Business Transformation Agency of the Year seven times, and has helped shape brands like Spotify, Airbnb, Robinhood, and The Coca-Cola Company. In this conversation, Brian explains why advertising makes things famous while design makes them useful, and how the best brands win by doing both. He shares his philosophy of “making the future irresistible so it becomes inevitable,” and what that looks like inside COLLINS, a consultancy-studio hybrid that helps companies imagine and build their next chapter. We get into the Up&Up transformation at Target, how great packaging should live in your home, and why most brands are designed to sell instead of to last. Brian also breaks down what actually builds long-term client relationships, the role of trust in creative work, and the difference between having a job and building a career. If you care about branding, design, and where the industry is going next, this episode is a masterclass from one of the most respected thinkers in the space. More from…

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Host: Breaking and Entering Media

Guest: Brian Collins

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Organizations: COLLINS, Spotify, Airbnb, Robinhood, The Coca-Cola Company, Target

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