Why Making Things Matters More Than Ever | Jamie Umpherson, CCO, Runway & Runway Studios
About this episode
Jamie Umpherson discusses the impact of AI on creativity and the importance of ideas in advertising.
Jamie Umpherson didn't go to portfolio school. Before breaking into advertising, he managed a bar, designed coupons for eight hours a day, and spent nights teaching himself the fundamentals of creativity while building a portfolio from scratch. Today, he's the Chief Creative Officer at Runway and Runway Studios, helping shape the future of AI-powered creativity.In this episode, we discuss how AI is changing the creative process, why ideas still matter more than execution, what agencies get wrong about the future of creative work, and how the next generation can use tools like Runway to bring ambitious ideas to life faster than ever before. If you're a student, creative, filmmaker, advertiser, or anyone trying to build a career around making things, this conversation is packed with practical advice and a refreshing perspective on where creativity is headed next.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault…
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