How commercially confident teams drive SaaS adoption - with Casey Trujillo & Todd Kirk
About this episode
The episode discusses how commercially confident teams drive SaaS adoption and customer value.
Commercial confidence is not just a sales skill. In SaaS, it matters across Customer Success, onboarding, adoption and customer value. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Casey Trujillo and Todd Kirk, co-hosts of the SaaS Therapy podcast, to explore how commercially confident teams help customers adopt technology and realise value. The conversation looks at why unused software is such a costly problem, how teams can move beyond activity and training and what it takes to help customers change how they work. We cover: Why commercial confidence matters in SaaS teams How software adoption connects to customer value Why unused software damages retention and growth How teams can support real behaviour change What leaders can do to build stronger customer conversations How Customer Success, onboarding and enablement teams can create more impact This is a practical conversation for SaaS CEOs, CROs, CCOs, Customer Success leaders, onboarding teams and enablement leaders who want customers to use the software, realise value and keep growing. Listen to the SaaS Therapy podcast: https://www.brainstorminc.com/saastherapy .
People in this episode
Hosts: Jason Whitehead, Jason Noble
Guests: Casey Trujillo, Todd Kirk
Topics covered
- commercial confidence
- SaaS adoption
- customer success
- software utilization
- behavior change
- customer value
Mentioned in this episode
Organizations: SaaS Therapy, Breakthrough SaaS Growth
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- Is AI Killing Trust in SaaS? (part 2 of 3)
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