
Episode 25: The Power of The Sales Ring
From Bred For It by Jess Stafford
December 22, 2025 · 54 min · Episode 28
About this episode
In this episode, Jess discusses the impact of leading National Hunt stallions and features insights from auctioneer John O'Kelly and consignor Harriet Jones.
It's Episode 25! Jess reflects on the loss of leading National Hunt stallions, emerging sires making their mark, and key developments shaping the global breeding landscape. Jess is joined by legendary Auctioneer John O'Kelly to reflect on his final sale at Tattersalls, alongside stories and insights from more than 30 years at the heart of the sales ring Harriet Jones of Consign Ltd gives her account of the remarkable €2.6 million Arqana sale of Half Sovereign, the pressures of consigning and establishing their name in the industry. This podcast is brought to you in association with VV Chapeaux the unique hat brand of VV Rouleaux - Situated in London's chic Marylebone Lane, VV Chapeaux is the place to top off your raceday style.
People in this episode
Host: Jess Stafford
Guests: John O'Kelly, Harriet Jones
Topics covered
- National Hunt stallions
- emerging sires
- global breeding landscape
- sales ring
- auctioneering
- consigning
Keywords
- National Hunt
- stallions
- breeding
- sales ring
- auctioneer
- consigning
- Tattersalls
- Arqana
- Half Sovereign
Sponsors
VV Chapeaux
Mentioned in this episode
Organizations: Tattersalls, Consign Ltd
Places: London
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