42 North on Delivering a Total Guest Experience; Plus Tilray Acquires BrewDog's UK Operations

About this episode

John Cimperman discusses 42 North Brewing's new approach to craft brewing and the impact of food and events on their business.

New York's 42 North Brewing has entered its second decade with a new mindset about what it means to be a craft brewer, founder John Cimperman said on the latest episode of the Brewbound Podcast. 42 North Brewing celebrated its 10th anniversary last September. Business at its taprooms in East Aurora and downtown Buffalo has returned to pre-COVID-19 levels with some changes. Food and events make up a larger portion of revenue, and 42 North has embraced both by enlisting a restaurant partner to manage service and booking standing live music performances. Before the interview, Zoe and Jess break down Tilray Brands' acquisition of BrewDog's Scotland brewery, global brand and IP and 11 pubs in the U.K. and Ireland, plus the closing of BeatBox's sale to Anheuser-Busch InBev and the new leadership of the Brewers Association's board of directors.

People in this episode

Host: Jess

Guest: John Cimperman

Topics covered

• craft brewing
• guest experience
• business strategy
• acquisitions

Keywords

• Tilray
• BrewDog
• UK operations
• taprooms
• live music

Mentioned in this episode

Products: 42 North Brewing, Tilray, BrewDog

Books & works: the Brewbound Podcast

Places: UK, New York's, East Aurora, Buffalo, Scotland, U.K., Ireland

More episodes of Brewbound Podcast

• F.X. Matt Brewing's Fred Matt on Mid-Strength Beer and Generating Retail Energy; Plus, Changes Coming to GABF · June 11, 2026 · 36 min
• Revised Craft Production Data, Plus Chats with Victory and Odell · June 3, 2026 · 55 min
• Off-the-Wall Marketing with Garage Beer's Andy Sauer; How Occasions Drive Julie Rhodes' Kick Fizz · May 27, 2026 · 43 min
• NBWA's Craig Purser Talks Middle-Tier Hot-Button Issues; Aeronaut's Deepa Chungi on a Successful Events Biz · May 20, 2026 · 51 min
• How Lawson's Stays on Brand, and Rhinegeist's Plans Amid Hemp Bev Prohibition · May 14, 2026 · 48 min
• RNDC's Dismantling; Plus Eco Beverages and Russian River · May 6, 2026 · 1h 1m