About this episode

The Brewbound team discusses Independence Day beer trends and various industry observations.

On the latest Brewbound Podcast episode, the Brewbound team catches up on how Independence Day is stacking up as a heat wave sets in for much of the country. Hot Topics: U.K. beer prices vs. the U.S., and other across-the-pond observations from Zoe's trip to London; Jersey Shore banner plane ads, which have been heavily skewed toward 1 brand, according to Jess' on-the-ground reporting; July 4 beer promos, such as a meat-and-beer deal spotted in IA by Justin; And other quick hits, including Allagash's new Maine-centric ad campaign, the impact of the World Cup on beer and why now is the time for hot RTD brands to explore a sale.

People in this episode

Host: Brewbound team

Topics covered

• Independence Day
• beer prices
• advertising
• beer promotions
• hot RTD brands
• World Cup impact

Keywords

• Independence Day
• beer prices
• advertising
• promotions
• RTD brands
• World Cup

Mentioned in this episode

Organizations: Allagash

Products: RTD brands

Places: U.K., U.S., London, IA

More episodes of Brewbound Podcast

• Best Day's Tate Huffard on Fitting Into Non-Alc Beer's 'Belonging' Phase · July 15, 2026 · 41 min
• Pour One Out For Deschutes' Kirkland Helles; Plus, World Cup, July 4 and Jersey Shore Chatter · July 8, 2026 · 26 min
• Kilts, Bagpipes and Lots of Lagers – How Hendler Family Brewing Welcomed World Cup Fans · June 25, 2026 · 35 min
• Athletic's Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category · June 17, 2026 · 53 min

Explore listener stats, chart rankings, contacts and more on the Brewbound Podcast podcast page.