The Oregon Beverage Collective Finds Power in Numbers

About this episode

Andy Rhine discusses the formation and goals of the Oregon Beverage Collective.

The pack mentality isn't going away anytime soon in craft brewing. The Oregon Beverage Collective (OBC) – the tie up of Crux Fermentation Project, Cascade Lakes Brewing, Silver Moon Brewing, Goodlife Brewing and Tumalo Cider – launched a couple of weeks ago as one of the latest additions to this crowd. OBC president Andy Rhine joined the latest edition of the Brewbound Podcast to share how those five brands are looking to build strength in numbers. Rhine explained that OBC's formation wasn't out of necessity even in a Pacific Northwest market facing challenges through distributor consolidation. Instead, the collective's foundation was built via long-time relationships among brewery owners in Bend. And it was those relationships that led to Rhine acquiring Crux in a separate deal from founders Larry Sidor and Paul Evers. Even with a portfolio of five brands and efforts to consolidate production, sales and marketing, Rhine said maintaining each brand's "unique identity" will be key to the future of the collective. The conversation also covered Rhine's view of OBC's future and whether more members will be added to its ranks. Before the interview, Justin and Zoe break down the latest…

People in this episode

Host: Justin

Guest: Andy Rhine

Topics covered

• craft brewing
• collaboration
• business strategy

Keywords

• Oregon Beverage Collective
• Crux Fermentation Project
• Cascade Lakes Brewing
• Silver Moon Brewing
• Goodlife Brewing
• Tumalo Cider

Mentioned in this episode

Products: Oregon Beverage Collective, Crux Fermentation Project, Cascade Lakes Brewing, Silver Moon Brewing, Goodlife Brewing, Tumalo Cider

Places: Pacific Northwest, Bend

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