About this episode

The episode discusses the major issues affecting dealership performance in the automotive industry, including data leaks and a lack of education.

What happens when the automotive industry's biggest blind spots finally get called out? In this new episode of In Search Of, Dan Barker and Wikimotive Co-Founder Zach Billings sit down with Brian Pasch - author, researcher, conference founder, and one of automotive retail's most respected voices.Together, they unpack what's actually hurting dealership performance today: bloated websites, missing ASC events, broken measurement, AI hype cycles, and an industry-wide lack of continuing education. This conversation is an unfiltered look at the uncomfortable truths dealers need to face - and the actions leaders can take right now to get ahead.

People in this episode

Host: Brian Pasch

Guests: Dan Barker, Zach Billings

Topics covered

• data leaks
• dealer fatigue
• education void
• dealership performance
• AI hype cycles
• continuing education

Keywords

• automotive
• dealership
• performance
• data leaks
• education
• AI
• marketing

Mentioned in this episode

Organizations: Wikimotive, automotive industry

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