132 The Woman Who Refused Every No. Cancer, Infertility, and the Brand Born From Both

About this episode

Irene Del Olmo shares her journey of overcoming cancer and infertility, leading to the creation of her supplement brand, Birtz Nutrition.

A story that become a brand. At 33, Irene Del Olmo went in for a routine checkup. She came out with two pieces of news that changed everything. A rare form of breast cancer. And the confirmation that becoming a mother would not be possible. What she did next is what this episode is about. In this conversation, Irene shares how she rebuilt her health from the inside out, spending years as her own testing ground, reading research, fine-tuning supplements, and refusing to accept impossible as a final answer. She tried fertility treatments across three countries. Nothing worked. Then, naturally, against every medical prediction, she fell pregnant. She miscarried. And three months later, fell pregnant again. Her daughter Theodora, a name that means gift from God, is now here. And so is Birtz Nutrition, the supplement brand Irene built from everything she learned. In this episode: What it feels like to lose your identity after eight months of chemotherapy How Irene used nutrition and supplementation to restore what the treatment took The moment a doctor suggested she consider getting a dog instead Why she went back to university to silence the imposter syndrome What grit looks like…

People in this episode

Host: María Lucia Romero

Guest: Irene Del Olmo

Topics covered

• health
• nutrition
• infertility
• cancer
• personal growth
• entrepreneurship

Keywords

• breast cancer
• infertility
• nutrition
• Birtz Nutrition
• entrepreneurship
• personal growth
• health
• fertility treatments

Mentioned in this episode

Organizations: Birtz Nutrition

Places: three countries

More episodes of Brilliantly Branded Podcast

• 134 | How to Belong in Luxembourg When You Arrive as an Expat · June 9, 2026 · 42 min
• 133 | How a Layoff Turned My Frustration Into a Brand for Women · May 27, 2026 · 36 min
• 131 | How Plant-Based Footwear Is changing the way we think about buying · April 29, 2026 · 26 min
• 130 | How to Speak With Confidence When Fear Is Louder · April 14, 2026 · 36 min
• 129 | Why Hard Choices Feel Wrong and Easy Choices Destroy You · April 1, 2026 · 27 min
• 128 | What changes when life forces you to start again? · March 24, 2026 · 23 min