Building a Circular Luxury Fashion Brand as a Mother | Cofounder Natural Nuance

About this episode

Ase Elvebakk discusses building a circular luxury fashion brand while balancing motherhood and entrepreneurship.

In industries driven by speed and scalability, other ways of building often remain unseen. In this episode No. 124 of the Brilliantly Branded Podcast, María Lucia Romero speaks with Ase Elvebakk, Cofounder of Natural Nuance, about building a circular luxury brand while working with time-intensive processes, artisans, and long-term thinking. Ase shares her transition from tech and innovation into product creation, how motherhood influenced the questions she asks as an entrepreneur, and why clarity of direction matters before empowerment can take place. The conversation touches on vision, responsibility, and the practical realities of creating inside the luxury industry without following the pace of fast fashion.

People in this episode

Host: María Lucia Romero

Guest: Ase Elvebakk

Topics covered

• circular fashion
• luxury brand
• motherhood
• entrepreneurship
• sustainability
• artisan processes

Keywords

• circular luxury fashion
• Ase Elvebakk
• Natural Nuance
• motherhood
• entrepreneurship
• sustainability
• artisan

Mentioned in this episode

Organizations: Natural Nuance

More episodes of Brilliantly Branded Podcast

• 134 | How to Belong in Luxembourg When You Arrive as an Expat · June 9, 2026 · 42 min
• 133 | How a Layoff Turned My Frustration Into a Brand for Women · May 27, 2026 · 36 min
• 132 The Woman Who Refused Every No. Cancer, Infertility, and the Brand Born From Both · May 13, 2026 · 47 min
• 131 | How Plant-Based Footwear Is changing the way we think about buying · April 29, 2026 · 26 min
• 130 | How to Speak With Confidence When Fear Is Louder · April 14, 2026 · 36 min
• 129 | Why Hard Choices Feel Wrong and Easy Choices Destroy You · April 1, 2026 · 27 min