271. What Group Benefits Get Wrong About Fertility Coverage feat. Flora Fertility

About this episode

Traci discusses the flaws in employer-sponsored fertility coverage with the co-founders of Flora Fertility.

This week, Traci sits down with the co-founders of Flora Fertility to talk about why employer-sponsored fertility coverage is broken and what the first individually owned fertility insurance solution is doing to fix it. Dr. Christy Lane is a global leader in InsureTech, an investor, founder, and award-winning health scientist with expertise in AI, digital health, and wearable devices. She is the co-founder of Flora Fertility and the Stanford Wearable Health Lab, and a venture partner with IA Capital in New York. A mom of three who went through IVF herself, Dr. Lane has built her career in women's health research since the 1990s. Laura McDonald is the co-founder and CEO of Flora Fertility, the first individually owned insurance solution for fertility and women's health. She previously founded, scaled, and sold Canada's largest financial media company focused on women and wealth, and is the author of two bestselling personal finance books. A mother of four, Laura brings deep expertise in insurance, direct-to-consumer AI models, and bringing new financial products to market. What We Cover: Why fertility benefits tied to your employer are a risk most employees don't see coming The…

People in this episode

Host: Traci Chernoff

Guests: Dr. Christy Lane, Laura McDonald

Topics covered

• fertility coverage
• employer-sponsored benefits
• insurance solutions
• IVF misconceptions
• women's health
• InsureTech

Keywords

• fertility insurance
• IVF
• egg freezing
• health insurance
• women's health
• InsureTech
• employer benefits

Mentioned in this episode

Organizations: Flora Fertility, Stanford Wearable Health Lab, IA Capital, Canada's largest financial media company

More episodes of Bringing the Human back to Human Resources

• 280. Building Trust at Work: The Retention Strategy Nobody Talks About · June 9, 2026 · 39 min
• 279. LEGO at Work: The Team Building Approach That Actually Sticks · June 2, 2026 · 23 min
• 278. Learning That Sticks: Why Most L&D Programs Stop at Content · May 26, 2026 · 32 min
• 277. Leading From Within: Self-Awareness, Collaboration, & Human Connection at Work · May 19, 2026 · 28 min
• 276. Profit Sharing: The Business Strategy Most Leaders Overlook · May 12, 2026 · 35 min
• 275. Fighting Back on Layoffs: An Employee Advocate's Playbook · May 5, 2026 · 48 min