278. Learning That Sticks: Why Most L&D Programs Stop at Content

278. Learning That Sticks: Why Most L&D Programs Stop at Content

May 26, 2026 · 32 min

About this episode

Traci Chernoff interviews Chris Taylor about the shortcomings of L&D programs and the importance of measuring impact for behavior change.

This week, Traci sits down with Chris Taylor, founder of Actionable.co, a company that helps consultants prove the impact of their programs and build deeper, longer-lasting client relationships through behavior change technology, the Impact Certainty Methodology, and a global network of peers. Chris has spent 18 years making the case that the entire L&D industry is stuck measuring the wrong things, and that closing this gap is one of the most powerful levers a business has for driving real, lasting results. FREE RESOURCE: Chris's team put together a free toolkit covering everything the data shows makes learning actually stick, with nearly an hour of training included. Grab it at ⁠ toolkit.actionable.co⁠. What We Cover: The knowing-doing gap: why consuming information is step one, and what it actually takes to get people to change Why 96% of business stakeholders believe L&D impact should be measured, yet less than 4% of programs do it well The three conditions for real behavior change: knowing how, having a strong enough reason, and a path that makes change easier than staying put Starting with strategy, not tactics: how aligning learning to business priorities changes…

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