About this episode

Jay Klein discusses his journey in creating better-for-you gum with PÜR and his experience on Dragon's Den.

Send us Fan Mail Some of us just chew gum. While he was chewing it over, however, Jay Klein thought: how can I make gum better? Klein is the founder and CEO of PÜR, a brand committed to making snacks better-for-you and still taste great and fun to chew. Born in Florida, he moved to Toronto to study at York University and founded The PÜR Company in 2010. He took his sugar- and aspartame-free gum into the Dragon’s Den in 2014 (Season 9). Soon all the Dragons were chewing and chomping to d...

Topics covered

• entrepreneurship
• snacks
• gum
• business

Keywords

• PÜR
• Dragon's Den
• better-for-you snacks

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