Full Circle Dragon Jay Klein heads back to the Den

About this episode

Jay Klein discusses his journey in creating better-for-you gum with PÜR and his experience on Dragon's Den.

Send us Fan Mail Some of us just chew gum. While he was chewing it over, however, Jay Klein thought: how can I make gum better? Klein is the founder and CEO of PÜR, a brand committed to making snacks better-for-you and still taste great and fun to chew. Born in Florida, he moved to Toronto to study at York University and founded The PÜR Company in 2010. He took his sugar- and aspartame-free gum into the Dragon’s Den in 2014 (Season 9). Soon all the Dragons were chewing and chomping to d...

People in this episode

Guest: Jay Klein

Topics covered

• entrepreneurship
• snacks
• gum
• business

Keywords

• PÜR
• Dragon's Den
• better-for-you snacks

Mentioned in this episode

Products: PÜR gum

Places: Florida, Toronto

More episodes of brioux.tv: the podcast

• Mrs Roper romps with Canadian costar Stevie Vallance · May 25, 2026 · 53 min
• Murdoch's pod pair Jason Mewes & Matt Goehring · May 18, 2026 · 49 min
• Retiring Hockey Night in Canada mainstay Scott Oake · May 11, 2026 · 34 min
• FROM THE VAULT: remembering Dinah Christie · May 4, 2026 · 32 min
• Your ride with Cash Cab's Adam Growe has arrived · April 20, 2026 · 53 min
• Brady Oliveira & Alex Blumberg really Must Love Dogs · April 13, 2026 · 29 min