About this episode

Rachel Allen returns to discuss the evolving meanings of words in business communication.

If a client says they'll peruse your proposal, will they read every word or only skim? Sadly, it’s hard to tell these days. Copywriter Rachel Allen of Bolt from the Blue Copywriting is back for part two of our pedants' special, this time on words caught mid-change - dictionary meaning on one side, internet meaning on the other. We discuss the word that broke Rachel's heart, the therapy terms everyone's borrowing for authority (inaccurately - obv) + the scheduling word that should never appear on a sales page. Look for more in the Book Huddle strand. RobWords Episode Mentioned – on YouTube Words we've ruined Rachel’s Website: boltfromthebluecopywriting.com Rachel’s Instagram: instagram.com/boltfromthebluecopywriting Rachel's Substack : boltfromtheblue.substack.com Rachel’s email : hello at boltfromthebluecopywriting.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve…

People in this episode

Host: Liz Scully

Guest: Rachel Allen

Topics covered

• copywriting
• language change
• business communication
• sales strategies
• word meanings

Mentioned in this episode

Organizations: Bolt from the Blue Copywriting, RobWords, Liz Scully, boltfromthebluecopywriting.com, boltfromtheblue.substack.com, instagram.com/boltfromthebluecopywriting

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