What Your Book Blurb Is Really Doing | Your Biz Needs a Book with Rachel Allen
About this episode
Rachel Allen joins Liz Scully to discuss the importance of book blurbs and their impact on reader perception and engagement.
The description on the back of a book is doing much more work than first appears. Get it wrong and readers feel genuinely betrayed - there's actual neuroscience behind why. Biz Book regular Rachel Allen - founder of Bolt from the Blue Copywriting - joins me to uncover what makes a great book description. We discuss the pitfalls that will lose readers + why the person who wrote your favourite book probably didn't write the words on the back cover. And how one sentence can pull double duty across the Amazon listing, the book sales page + even the author's social media. Look for more in the Your Biz Needs a Book strand Books discussed in this episode: Think Like a Film Crew - Liz Scully Happy All the Time - Laurie Colwyn Circe - Madeline Miller Song of Achilles - Madeline Miller Rachel’s Website: boltfromthebluecopywriting.com Rachel’s Instagram: instagram.com/boltfromthebluecopywriting Rachel's Substack : boltfromtheblue.substack.com Rachel’s email : hello at boltfromthebluecopywriting.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner…
People in this episode
Host: Liz Scully
Guest: Rachel Allen
Topics covered
- book marketing
- copywriting
- reader engagement
- neuroscience
- business strategy
Keywords
- book blurb
- copywriting
- reader psychology
- business books
- marketing strategy
Mentioned in this episode
Organizations: Bolt from the Blue Copywriting
Books & works: Think Like a Film Crew, Happy All the Time, Circe, Song of Achilles
More episodes of Brushwood Media Network
- Awaken Hope PM Edition with Dr Sacco
- Saving America with Dr. David D. Schein – Racial Gerrymandering coming to an End, Featuring Guest Cynthia Sun, Followed by Tony Allman
- Grooming Isn’t Random: What Human Trafficking Actually Looks Like
- Steven Joseph and Andy Case - Creators of the Snoodle Universe
- Bill Holst - Sharing the Brilliance and Legacy of Composer Alan Hovhaness
- Financial Friday: When to Hold'em & When to Sell
Explore listener stats, chart rankings, contacts and more on the Brushwood Media Network podcast page.