Copywriting Pricing Guides Are Complete Garbage (Episode 283)

About this episode

This episode discusses the pitfalls of relying on copywriting pricing guides and emphasizes the complexity of setting rates for services.

How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount wherever you go, right? It’s a difference of a few cents. Copywriting is a not a banana. And, even if we agree on that, I don’t think you’re going to like this episode of the Build Your Copywriting Business podcast. See, we hear all the time, “I found this pricing guide and it’s really helpful!” But what you may not realize is those guides are actually hurting you. It’s presented as an easy solution to a complex problem: how much do I charge for an email? Or a homepage? Or an about page? I hate to break it: there’s not an easy button for this. These guides are a marketing gimmick to put $$$dollar signs$$$ in your eyes and get you to click or opt-in or buy the program. Ready to hear me out? Listen to today’s episode now before a pricing guide leads you down the wrong path. --------------- Mentioned in the Episode The (Surprisingly Easy) Art of Negotiation for Copywriters Copywriting Revision Rounds: How Many Rounds Do You Offer? Ep. 17: How to Set Your Copywriting Rates Ep. 109: The Right…

People in this episode

Host: Filthy Rich Writer

Topics covered

• copywriting pricing
• negotiation
• value of services
• marketing gimmicks
• pricing guides

Keywords

• copywriting
• pricing guides
• negotiation
• services
• marketing

Mentioned in this episode

Organizations: Trader Joe’s, Whole Foods

Books & works: The (Surprisingly Easy) Art of Negotiation for Copywriters, Copywriting Revision Rounds: How Many Rounds Do You Offer?, Ep. 17: How to Set Your Copywriting Rates, Ep. 109: The Right Way to Raise Copywriting Rates

Places: Copywriting

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