Why VIP Days Make 0 Sense for Copywriters (Episode 286)
About this episode
The episode discusses the challenges and drawbacks of VIP days for copywriters and their clients.
A client hires you for a “VIP day.” Suddenly, you’re tasked with: Kicking off the project Writing a creative brief Coming up with a strong concept Outlining the copy Writing the copy (for how many deliverables is another question …) Getting feedback on that copy Incorporating that feedback Getting final sign off … all in the span of 8 hours. And let’s be real: no one has 8 good hours of work in them every day. On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 sense—for you and especially for your clients! Just the thought of this task list stresses me out. And, I know some copywriting “gurus” tout the benefit of VIP days, but these days are reputation ruiners, my friend. Here’s why… --------------- Mentioned in the Episode Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge Copywriting Rush Fees: When and How to Charge Them What Do You Bill For? (And What Don’t You?) The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting Related Links How Can You Know if a Copywriting Deadline is Doable? 5 Easy Tips for Maximizing Your Time --------------- Get Free Copywriting Training here
More episodes of Build Your Copywriting Business
- Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289)
- 3 Keys to Unlimited (Really!) Copywriting Success (Episode 288)
- Write Case Studies That Get Clients Clamoring to Work with You (Episode 287)
- She Used Her Pet PR Background to Build Her Copywriting Business - Carol's Story (Episode 285)
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