About this episode

Brock Johnson discusses strategies to overcome the new Instagram Reels Jail and emphasizes the importance of shares over likes in social media engagement.

In today's episode, Brock Johnson breaks down how to beat the new Instagram Reels Jail and why skip rate is the baseline metric you need to understand first. He covers why likes aren't something to obsess over, since they mostly come from followers, most accounts have a relatively low follower count, and every non-follower viewing your content is technically a stranger, plus higher views usually bring more likes anyway. The real focus is shares, which represent views from non-followers and show up as sends per reach. He  gives the basic tip of directly asking for the share, but pairing that ask with a clear reason why or a specific person to send it to. Brock also walks through the SHARE method, simple, hook, authentic, relatable, entertaining, as a framework for building shareable content, and the TRIBE framework for what actually makes something shareworthy: timely content tied to breaking news or trends, relatable content that makes people feel seen, inspiring content that motivates, beckoning content that calls on the community to act, and edgy content built around hot takes or unpopular opinions. Watch On YouTube&nbsp…

People in this episode

Host: Brock Johnson

Topics covered

• Instagram Reels
• social media strategy
• content sharing
• engagement metrics
• marketing frameworks

Keywords

• Instagram Reels Jail
• skip rate
• content sharing
• engagement
• SHARE method
• TRIBE framework

Mentioned in this episode

Organizations: Instagram, InstaClubHub

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