How AI is transforming retail at H&M

How AI is transforming retail at H&M

April 29, 2026 · 45 min · Season 3 · Episode 13

About this episode

This episode discusses how AI is transforming the retail industry, featuring insights from Sander Ardinois of H&M.

AI, retail, demand forecasting, personalization, organizational structure, AI trends—key insights in this episode. We talk with Sander Ardinois (VP of AI at H&M) about how AI is reshaping retail, from forecasting to personalization and beyond. Chapters (00:00) Introduction to AI in Retail (01:11) Sander’s Journey into AI and Machine Learning (04:10) The Intersection of Data and Retail (05:35) Building Data and AI Foundations at Scale (08:15) Creating Value through Cross-Functional Collaboration (10:29) Evolving AI Talent Landscape (15:43) Bridging Technical and Business Perspectives (18:06) From Experimentation to Real Impact (21:06) Data Readiness and Process Bottlenecks (24:23) AI Transformations in Retail (27:12) Innovations in Demand Forecasting (29:31) Untapped Opportunities in Customer Data (31:05) Generative AI and Creativity in Retail (35:15) The Future of AI-Powered Retail (37:00) Industry Trends and AI Maturity (39:46) Underrated AI Applications (41:04) Overhyped Aspects of AI

People in this episode

Guest: Sander Ardinois

Topics covered

Mentioned in this episode

Organizations: H&M, AI, retail

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