
Regan O'Kon discusses leadership, brand strategy, and the importance of emotional intelligence in marketing.
Full transcript Watch this interview on YouTube — One simple piece of advice has had a “profound impact” on Moët Hennessy USA SVP Regan O'Kon’s career: “Don't let tasks take over.” “We are all guilty of letting tasks take over, every single day,” Regan says. “You might have to create a PowerPoint, you might have to put a checklist on your annual planning milestone. You might have to have a huge cross-functional meeting, you might have to present to the board … [but] the most important thing is your team and your ability as a leader to remove barriers and let them go and be creative and inspired.” That philosophy guides Regan as the SVP of Commercial Marketing for Moët Hennessy USA, where her portfolio includes Dom Perignon, Hennessy, Veuve Clicquot, and other iconic brands. In an industry where luxury is defined by small acts of service and hospitality, Regan's team works to ensure every consumer interaction creates a memory. Today on Building Better CMOs, Regan and MMA Global CEO Greg Stuart discuss the complexity of bringing brand strategy to life at the point of purchase, the importance of leading with emotional intelligence, and how relentless focus and team…
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