Good, Better, Best
From Building Consensus by Travis Brungardt, Brandon Jones
May 28, 2026 · 35 min · Episode 98
About this episode
The episode discusses the implications of the Good, Better, Best framework in sales and whether it should be reconsidered.
The three levels of offerings often cited in building and other sales processes can offer useful comparative analysis for buyers looking to make an informed decision. Unfortunately, there is an implied but unspoken statement that “Good” is adequate and the others are unnecessary upgrades. Should we abandon GBB?
People in this episode
Hosts: Travis Brungardt, Brandon Jones
Topics covered
- sales processes
- comparative analysis
- decision making
- product offerings
- Good Better Best
Keywords
- Good Better Best
- sales
- offerings
- decision making
- comparative analysis
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