Building Anthropic with Mike Krieger: Product Playbooks In The Age Of AI, Why Memory Is Key, And Instagram Lessons
About this episode
Tomer Cohen interviews Mike Krieger about product development lessons from building Instagram and Anthropic's AI assistant, Claude.
Breakout products rarely hinge on a single moment of luck. They’re shaped by countless decisions — what to prioritize, what to cut, and how deeply you understand the people you’re building for. Few builders have navigated those decisions at the scale of Mike Krieger, co-founder of Instagram and now Chief Product Officer at Anthropic. Instagram reshaped how billions communicate visually. Today, Mike is helping redefine how we interact with technology again — this time through one of the world’s leading AI assistants. At first glance, building a global social network and building Claude might seem worlds apart. In practice, the parallels run deep. In this episode of Building One, host Tomer Cohen talks with Mike about scaling, knowing when to pivot, and why the rise of AI is transforming the craft of product-building. Tomer and Mike discuss: The inflection point that turned Instagram into a global phenomenon — and the crisis that sparked it Why Mike decided to shut down Artifact, and the lesson he believes every founder should know about when to stop vs. persevere The surprising similarities between building Instagram and building Claude How working at Anthropic changed his…
People in this episode
Host: Tomer Cohen
Guest: Mike Krieger
Topics covered
- product development
- AI technology
- decision making
- scaling products
- user experience
Keywords
- product playbooks
- AI
- Claude
- decision making
- scaling
- user interfaces
Mentioned in this episode
Organizations: Instagram, Anthropic
Products: Claude, Artifact
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