About this episode

Roger Knecht and Wes Towers discuss effective marketing strategies for accounting firms to enhance visibility and client acquisition.

Roger Knecht and Wes Towers discuss effective marketing strategies for accounting firms, focusing on local presence, niche marketing, and leveraging AI for content creation. Learn how to transform random marketing acts into deliberate growth engines and enhance your firm's visibility and client acquisition. In This Episode: 00:00 Introduction to Marketing for Accountants 02:52 Leveraging Local Presence and Niching 06:47 Outcome-Focused Marketing Messaging 09:52 Google Business Profile and Reviews 14:11 Marketing Rhythm and Content Creation 19:51 AI in Marketing and Human Connection 26:25 Tracking Marketing Metrics and Funnels 31:16 Niche Marketing and Client Acquisition 37:41 Website Audit and User Experience 43:45 Recap and Final Thoughts on Marketing Key Takeaways: Define your unique marketing message to attract ideal clients, focusing on outcomes rather than services. Optimize your Google Business Profile with relevant information and regular updates to boost local visibility. Implement a consistent content publishing rhythm across platforms, repurposing one idea in multiple ways. Utilize AI as a thought-processing tool to guide content creation, not just to generate generic…

People in this episode

Host: Roger Knecht

Guest: Wes Towers

Topics covered

• marketing strategies
• accounting firms
• local presence
• niche marketing
• AI in content creation
• client acquisition
• website optimization

Keywords

• accounting marketing
• local visibility
• content creation
• AI marketing
• client acquisition
• Google Business Profile
• marketing metrics

Mentioned in this episode

Organizations: Google Business Profile

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