Etsy? Amazon? If I Had To Start Over, Here's Exactly What I Would Do Today

Etsy? Amazon? If I Had To Start Over, Here's Exactly What I Would Do Today

From Built Online by Cody McGuffie

April 29, 2026 · 25 min · Season 2 · Episode 8

About this episode

Cody McGuffie discusses how to start an e-commerce business from scratch in 2026, emphasizing the importance of building a real brand.

How do you start an e-commerce business from zero in 2026? For that and more, follow us here and subscribe to our YouTube channel ! In this episode of Built Online, Cody McGuffie breaks down what most people get wrong when they start from scratch, why selling on a marketplace is not the same as owning a real business, and what actually matters first if you want to build something that can grow into a real brand and not just another short-lived side project. If you have been stuck overthinking where to start, this episode will give you a sharper way to think about building with more clarity, better math, and fewer expensive mistakes. If you are building something online and want tools to help you move faster, we invite you to try EverBee and EverBee Store for product research and launching your own brand, plus the YouTube tool we use, VidIQ. ------------ RESOURCES: - EverBee Store: ⁠https://everbee.io/store/⁠ - VidIQ: ⁠https://vidiq.com/builtonline⁠ ------------ 🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie 💥 100+ Episodes Featuring Top Creators & Online Business Experts ✅ 40,000+ Monthly Downloads ▶️ YouTube…

People in this episode

Host: Cody McGuffie

Topics covered

  • e-commerce
  • business strategy
  • marketplaces
  • brand building
  • entrepreneurship

Keywords

  • e-commerce
  • business
  • marketplace
  • brand
  • EverBee
  • VidIQ
  • entrepreneurship

Mentioned in this episode

Organizations: EverBee, VidIQ

Places: 2026

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