Why Your Ads Aren’t the Problem: Fixing the Real Growth Bottlenecks with Ivan Janku
About this episode
Sam Penny interviews Ivan Janku about the real growth bottlenecks in businesses beyond just advertising.
What actually breaks growth in a business? It is rarely just the ads. In this episode of Built to Sell | Built to Buy , Sam Penny sits down with Ivan Janku , founder of Digital Rocket Ads , to unpack what really sits behind profitable growth in 2026. Ivan has helped generate more than $250 million in client revenue , building his agency from a solo freelance operation in Serbia into a global growth business with a reputation for no-nonsense execution. This conversation goes deep into the hidden leaks most founders never see. Ivan explains why so many businesses blame traffic when the real issue is the website, the customer journey, broken tracking, weak offers, or systems that do not work together. He shares how his team audits businesses, prioritises fixes, and builds what he calls a more cohesive growth engine rather than just running platform-based marketing. Sam and Ivan also explore what has changed in digital marketing, including Meta’s Andromeda, AI-assisted creative production, attribution challenges in a post-iOS world, and why so many founders are still making decisions from inside the business rather than through the eyes of the buyer. Ivan’s central message is clear…
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