330. More Reports Aren't the Problem. Your Decisions Are.
About this episode
Daniel Lohman discusses how more reporting can mislead decision-making in CPG leadership teams.
330. Your Dashboard Can Be Accurate—and Still Mislead You More dashboards. More reports. More spreadsheets. More software. So why do so many CPG leadership teams still struggle to make confident decisions? In this episode, Daniel Lohman explains why more reporting doesn't automatically create more clarity. You'll learn: • Why accurate reports can still mislead • The $100,000 reporting lesson that changed how Daniel thinks about data • Why databases don't always reflect how shoppers actually shop • The four biggest reporting blind spots • Why every report should start with a decision—not a spreadsheet • How Retail Clarity helps founders ask better questions before expensive mistakes happen One idea sits at the center of this episode: The spreadsheet isn't the product. The decision is. ⏰ Timecode 01:35 when the margin for error gets smaller, decision quality matters more 03:15 The $100,000 source of truth 05:16 Don't confuse a polished report with a complete answer 05:38 Blind spot number one: the data is accurate but incomplete 06:07 An accurate number can tell an incomplete story. And an incomplete story can lead to a bad decision. 06:13 Blind spot number two: data not organized…
More episodes of Bulletproof Your CPG Brand
- 329. Your Brand Is Not Broken. The Margin For Error Got Smaller.
- 328. Your Email List May Know Before Your Dashboard Does
- 327. The Future Belongs To Brands That Build Community With Chrissy Hammer, Sunshine Buns
- 326. Growth Doesn't Break Brands. Complexity Does. With Mike Fata
Explore listener stats, chart rankings, contacts and more on the Bulletproof Your CPG Brand podcast page.