About this episode

Jason Seward discusses the Pike Effect and its implications in various aspects of life.

In this episode of Burning the Ships, Jason Seward flies solo to break down one of the most powerful concepts he has come across in his reading — the Pike Effect. It is a real research study, it is a little dark, and once you hear it you will not be able to stop applying it to your own life. A researcher puts a pike — one of the most aggressive predatory fish there is — in a tank separated from its prey by a glass divider. The pike slams into that glass over and over, day after day, until it finally gives up. When the researcher removes the divider, the prey swims freely around the pike. The pike never tries again. It starves to death with the thing it needs most right in front of it. Jason walks through what the Pike Effect looks like in real life — in business, in parenting, in personal goals — and shares three stories that bring it to life: his mother raising three kids as a single mom who refused to quit, Dan Oliver of Daniel's Seasoning who nearly gave up right before COVID launched him into a mega brand, and his own early days building 608B Capital when nothing was moving and he just kept showing up anyway. This is a short, punchy episode with a message that will stick. Key…

More episodes of Burning The Ships

• Jason Seward: Why Your Spouse Is the Most Important Business Decision You Will Ever Make · May 31, 2026 · 59 min
• Adrian Smude: Building Wealth Through Mobile Homes and a Mindset Built to Last · May 24, 2026 · 53 min
• Jason Seward: The Bad Habits Nobody Talks About Because They Feel Too Familiar · May 17, 2026 · 47 min

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