139. The Authority Website - How to have a website that gets calls in the diary
About this episode
In this episode, Amanda C. Watts discusses how to transform your website into a powerful sales tool using the Authority Website Framework.
Is your website just sitting there, looking pretty, and bringing you absolutely nothing? If you have a stock photo of a handshake, a long list of services like "bookkeeping, VAT, payroll," and a generic headline that claims you are "trusted advisors since 1987," then you are blending in with every other firm. Your website is likely built backward—talking about you instead of your prospect—and it's the reason you aren't getting the right calls, or any calls at all. Your website should be your hardest-working salesperson, built to do one job: turn the right buyer into a booked call. In this episode, I'm walking you through the Authority Website Framework. We’ll cover the three major problems causing your website to fail (invisibility, confusion, and friction) and the three clear solutions (Positioning, Packages, and Pathways). In just 15 minutes, you'll learn how to stop sounding generic, how to package your offers correctly, and how to structure your website so it actually sells you while you sleep. Key Takeaways Why talking about yourself (your history, your values, your services) is the fastest way to make a prospect bounce off your website. Discover the…
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