About this episode

Tiffany Gilleland discusses the impact of self-worth on pricing and the consequences of undercharging in online business.

In this solo episode of the Business Bravery Podcast, we're talking about money. And the quiet ways self-worth shows up in pricing, undercharging, and overworking in an online business. I'm sharing reflections from recent Brave Coffee Connections and some honest moments from my own journey as a coach and service provider. Including the times I lowered my rates just to feel safer signing a client. Or worked harder than I needed to because I didn't fully trust my value yet. We talk about how not all income is equal. Why discounting can feel easier than holding your price. And what happens when your systems, or your confidence, aren't ready for a price increase. This one is about dropping the mask. Letting go of proving. And noticing where money decisions are coming from. If you're building a business alongside real life, bills, and pressure, this episode is a gentle reminder. You're not behind. And small, brave shifts still count. Inspired to do something Brave? Share it with Tiffany and the community on Instagram @tiffanygstudios or use #businessbraverypodcast so we can cheer you on & inspire others to do the Next Brave thing in their coaching business. Find out more…

People in this episode

Host: Tiffany Gilleland

Topics covered

• money
• self-worth
• pricing
• undercharging
• confidence
• business growth

Keywords

• money
• self-worth
• pricing
• undercharging
• business coaching
• confidence
• Brave Coffee Connections

More episodes of Business Bravery Podcast

• Episode 101 : Calming Business Overwhelm While Building for Growth, with Systems Strategist: Olga · March 3, 2026 · 32 min
• Episode 100 : What 100 Podcast Episodes Taught Me About Visibility and Business Growth · February 24, 2026 · 25 min
• Episode 98 : Overthinking Consistency in Your Online Business · February 10, 2026 · 32 min
• Episode 097: Turning a Personal Creative Practice Into a Sustainable Online Business, with Artist & Educator: Grace · February 3, 2026 · 53 min
• Episode 96 : How Sharing Your Story Builds Visibility in Your Coaching Business with Candace Dudley · January 27, 2026 · 47 min
• Episode 95: Building a Brave Business with Chronic Illness: Latoya Clark's Story of Growth · January 20, 2026 · 49 min

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