About this episode

Hunt Demarest discusses the importance of team communication regarding financial goals with guest Brian Rooney.

Thanks to our partners Promotive and Wicked File What if the reason your team isn't hitting your numbers is simply that they don't know what the numbers are? How do you go from being the guy fixing the cars to the guy running the business — and what does it cost you if you never make that mental switch? Hunt Demarest sits down with Brian Rooney, a client, shop owner in Iowa, and author of Protecting Outcomes. Brian's story is one that will resonate with many listeners: a technician who took over the shop he worked in, figured out the financial side on the fly, and built a business he's proud of. He found Hunt through Your Perfect Shop, cold-emailed Paar Melis & Associates from the plane ride home, and has been a client ever since. Now, he's turned his hard-won lessons into a book of his own. This episode covers the full journey — from not knowing what gross profit was to tracking GP percentage, GP dollars, and effective labor rate as his top daily KPIs. Brian shares how going all-hourly works for his team, how he tackled the DVI rollout, and how his shop went from an $85 labor rate in 2019 to $186.70 today. Most importantly, he talks about the single biggest change he'd make…

People in this episode

Host: Hunt Demarest

Guest: Brian Rooney

Topics covered

• team communication
• business management
• financial literacy
• goal setting
• entrepreneurship

Keywords

• team goals
• financial targets
• gross profit
• labor rate
• business ownership

Sponsors

Promotive, Wicked File

Mentioned in this episode

Organizations: Your Perfect Shop, Paar Melis & Associates

Books & works: Protecting Outcomes

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