Does cutting game time boost the bottom line?

Does cutting game time boost the bottom line?

From Business Daily by BBC World Service

April 29, 2026 · 17 min

About this episode

The episode discusses how sports are adapting to attract younger fans through new formats and shorter game times.

The world of sport is being reshaped for the algorithm, with new formats emerging for quick, shareable moments online. From influencers managing sport teams to bite‑sized versions of traditional games like 3-a-side football, more sports are fighting for the attention of younger fans. But is this paying off? If you'd like to get in touch with the team, our email address is businessdaily@bbc.co.uk Presented and produced by Matt Lines Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business. Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story. Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, the economic impact of the war in the Middle East, and why bond markets are so powerful. We also feature in-depth interviews with company founders and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, and the…

People in this episode

Host: Matt Lines

Topics covered

  • sport
  • business
  • algorithm
  • youth engagement
  • media formats

Keywords

  • sport
  • algorithm
  • youth fans
  • media
  • business

Mentioned in this episode

Organizations: BBC World Service, Google

Places: London

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