The Jude Bellingham brand
About this episode
The episode explores how Jude Bellingham became a highly marketable figure in football and his business ventures beyond the sport.
With the 2026 World Cup underway, here's another chance to hear how England and Real Madrid star Jude Bellingham became one of football's most marketable names. The face of several major brands, Bellingham has built a successful business beyond football. We explore the Jude Bellingham brand, his sponsorship and endorsement deals, and what makes him so valuable to some of the world's biggest companies. Presenter/producer: Matt Lines. Episode first published on 15 August 2024. You can email the team: businessdaily@bbc.co.uk (Picture: England's Jude Bellingham during the football World Cup 2026 quarter final vs Norway. Credit: REUTERS/Mike Segar)
People in this episode
Host: Matt Lines
Topics covered
- Jude Bellingham
- football marketing
- sponsorship deals
- brand value
- endorsements
Mentioned in this episode
Organizations: Real Madrid, BBC World Service
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