About this episode

In this episode, Samantha Riley and Amy Yamada discuss the importance of AI discoverability for business owners and how to improve visibility to AI models.

What if every piece of content you've ever created - every podcast episode, every blog post, every success story - was working to get you recommended by AI? SEO gets you found on Google. But Google isn't where your prospects are looking anymore. If you've been putting off learning about AI discoverability because it feels too technical, too overwhelming, or just not urgent enough yet, this episode is your wake-up call. Amy Yamada joins Samantha to break down what most business owners are completely missing. It's no longer enough to have great content, a polished website, or a strong SEO strategy. If your business isn't structured in a way that AI models can actually read, understand, and trust, you are invisible to the very tools your potential clients are using right now to find their next expert, coach, or solution. Together they unpack what AI discoverability actually means, why it's nothing like SEO, what the non-negotiables are for getting seen by AI models, and the one thing you can do today even if you're not ready for a full overhaul. You don't need to do everything overnight. You just need to take one step, because the window is open right now and it won't stay that way…

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